Pardon the cliche. In the context of data, backing up is ‘prevention’. Shipping your mangled/wet/smashed/puked on hard drive to a data recovery company is ‘cure’.
I came across an interesting story from the ‘cure’ side of the data protection business. eWeek is running a slideshow feature based on Kroll Ontrack Data recovery’s compilation of the top 10 data disasters they saw in 2009. The list is interesting. Here’s a summary of the underlying causes behind the top 10 disasters:
Surely, your customers don’t enjoy the prospect of paying huge amounts of money to recover priceless data. More importantly, (for obvious reasons) the data recovery list above doesn’t include the most common reason for laptop data loss – losing the laptop, itself. For example:
12,000 laptops are lost in US airports every WEEK. Read more…
10,000 devices are forgotten in London cabs every MONTH. Read more…
Really, it’s a lot easier to just backup! Make sure your customers know that.
Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.
